In the corporate world, the positioning of your business is of great importance and is believed to be directly related to how successful your business is going to be. No, we are not talking about positioning in a marketing sense here; we are talking about the physical placement of your business in the correct location (of course, the physical location can have marketing-related implications). The place of your corporate office says more about your company than you might think. Remember the last time you walked into a bank in a respectable neighborhood or a motor vehicle showroom that was stunningly decorated? You probably got a positive first impression by what you experienced when you entered through the doors of such an establishment. The same is true for your office – people get the first impression of your business from your business premises. So here are a few things to consider before choosing an office location for your business;
Who Do You Want to Reach?You may have already developed a target customer base which you are hoping to reach to market and sell the products and services that you are offering through your business. Your location can be used as a means to appeal to your customers and to attractotential new customers as well. Many Hong Kong office space rental companies offer prime locations to choose from if you want to reach a more sophisticated customer base, for example.
Depending on the nature of your products and services, you can select a location which best reflects your company as a whole. Especially if you are not opting to buy office premises due to the costs involved, Hong Kong office space rental from the location of your choice may be the best choice for you.
How Well Do You Want to Compete?The location of your business will also influence your competitiveness in the market. If your competitors are located at a more attractive and accessible office premises than yours, then this will adversely affect your ability to effectively compete with your rivals in the market. Therefore it is crucial to do your research and examine how the competition has positioned their business in the locality that you are planning to set up an office in. Being in the right place will give you more competitive edge and will help to set your business apart from the rest, check this HK apartment rental guide.
How Focused Are You on Profit-Making?The objective of all businesses is to make profits, and the tactical positioning of your company in the right place will help you ensure future profits. Firstly, you can find ways to lower your costs depending on the office you choose to buy or rent. Looking into as many available options as possible will help you to make a better decision based on what you can afford. Also, a good location will attract more business for your company thereby increasing sales revenue. The cost of a prime location may be high but the future returns by positioning your business in such a location may be higher in the long-run. So make sure you draw up the forecasts and projections and crunch the numbers before deciding where your office should be located.